Blogging, or more formally titled “weblog”, has been around since the early late 90’s/early 2000’s. The trend began on websites such as GeoCities and Angelfire which then moved towards better platforms such as Blogger and WordPress. Using a blog is basically the same concept as writing in a paper journal but instead it is located online for the world to see. You can blog on a personal basis or as a business.
Having a blog has become very popular and according to Wikipedia stats:
“On 16 February 2011, there were over 156 million public blogs in existence. On 20 February 2014, there were around 172 million Tumblr and 75.8 million WordPress blogs in existence worldwide. According to critics and other bloggers,Blogger is the most popular blogging service used today, however Blogger does not offer public statistics.Technorati has 1.3 million blogs as of February 22, 2014”
Blogging has become yet another place online to find information, interact and share. Having a blog for your business can help you reach your customers by discussing topics that would interest them and that tie back to the service or product that you sell. Blogs also help showcase your business on a more personal level too!
Note: Remember to properly credit photos, images, links and any other resources that you use on your blog.P.S. If you have a business website, talk to your web host/developer about setting up a blog within your website.